01
Reviewed source rules and ownership logic across media and CRM layers.
01 / Example
Signal repair
Reporting was brought back into line with how leads were actually moving through the system.
Context
Business read
Helped reduce attribution inflation across dealer reporting environments.
Disclosure
Challenge
The problem.
The reporting environment had started favoring platform logic over business reality. Source ownership was inflated, handoffs were blurred, and leadership no longer had a clean read on what was creating demand.
Intervention
The intervention.
02
Rebuilt the attribution model around actual lead-path behavior.
03
Removed duplicate inflation points that were distorting the read.
Outcomes
The implication.
01
Leadership regained a clearer view of qualified demand.
02
Cross-functional debate dropped because the logic was easier to trust.
03
The team could make decisions without constant reconciliation.
Note